Effective Date: May 1, 2026
Last Updated: May 1, 2026

1. Introduction

Furrvi AI Inc. (“Furrvi,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Furrvi Photo, including our website, services, and AI-generated pet portrait offerings (collectively, the “Services”).

Furrvi Photo is part of Furrvi’s broader platform designed to transform everyday pet media into meaningful, personalized outputs while supporting ethical, consent-based innovation.

2. Scope of This Policy

This policy applies to:

• Users of Furrvi Photo (customers purchasing portraits)

• Website visitors

• Individuals submitting pet images and related data

It does not apply to third-party services you may interact with (e.g., Stripe, social platforms), which have their own policies.

3. Information We Collect

3.1 Information You Provide

• Name

• Email address

• Payment information (processed via third-party providers)

• Uploaded pet images (3–5 images per order)

• Optional inputs (e.g., pet name, preferences, style selections)

3.2 Automatically Collected Information

• IP address

• Device type and browser

• Usage data (pages visited, interactions)

• Cookies and tracking technologies

3.3 Generated Data

• AI-generated pet portraits

• Metadata about image processing (non-sensitive)

• System performance and output quality metrics

3.4 Sensitive Data

We do not intentionally collect sensitive personal data (e.g., health, biometrics of humans).

Pet-related data is treated with care but is not classified as personal sensitive data under most regulations, unless linked to identifiable individuals.

4. How We Use Your Information

We use your data to:

Core Service Delivery

• Process orders and payments

• Generate AI pet portraits

• Deliver outputs to you

Product Improvement

• Improve output quality and consistency

• Optimize templates and styles

• Enhance user experience

Research & Development

• Train and improve AI systems using:

  • Uploaded images

  • Generated outputs

  • Interaction patterns

(This aligns with Furrvi’s consumer-originated data model )

Communication

• Send order updates

• Customer support responses

• Optional marketing (with consent where required)

5. Legal Bases for Processing (GDPR / UK GDPR)

We rely on the following legal bases:

• Contractual necessity → to deliver purchased services

• Legitimate interests → product improvement and fraud prevention

• Consent → marketing communications, certain data uses

• Legal obligation → compliance with applicable laws

6. How We Share Information

We do not sell personal data. We may share data with:

Service Providers

• Payment processors (e.g., Stripe)

• Cloud storage and hosting providers

• AI infrastructure providers

Business Operations

• Analytics providers (aggregated, non-identifiable data)

Legal Requirements

• When required by law or to protect rights/safety

7. Data Use for AI & Aggregation

To be very clear:

• Individual user data is not sold

• Data may be used to:

  • Improve models

  • Develop aggregated insights

• Any downstream use is:

  • De-identified

  • Aggregated

  • Non-attributable to individuals or pets

This reflects Furrvi’s ethical data boundary:

• No individual-level monetization

• Only population-level insights for innovation

8. International Data Transfers

Your data may be processed in:

• United States

• Canada

• European Economic Area (EEA)

• United Kingdom

We use safeguards such as:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions (where applicable)

• Secure infrastructure providers

9. Data Retention

We retain data only as long as necessary:

• Account & order data → for legal/accounting obligations

• Uploaded images → retained for:

  • Order fulfillment

  • Limited improvement purposes

• Users may request deletion at any time

10. Your Rights

EU / UK (GDPR Rights)

You have the right to:

• Access your data

• Correct inaccuracies

• Delete your data (“Right to be Forgotten”)

• Restrict or object to processing

• Data portability

Canada (PIPEDA Rights)

• Access and correct personal information

• Withdraw consent

• Challenge compliance

California (CCPA/CPRA Rights)

• Know what data is collected

• Request deletion

• Opt-out of sale (we do not sell data)

• Non-discrimination

How to Exercise Rights

Contact: support@furrvi.com

We may need to verify your identity before fulfilling requests.

11. Cookies & Tracking

We use cookies for:

• Website functionality

• Analytics

• Performance optimization

You can manage cookies through your browser settings.

12. Security

We implement reasonable safeguards:

• Encryption (in transit and at rest)

• Access controls

• Secure cloud infrastructure

No system is 100% secure, but we follow industry best practices.

13. Children’s Privacy

Furrvi Photo is not intended for users under 18.

We do not knowingly collect data from minors.

14. Third-Party Services

We may use:

• Payment processors

• Hosting providers

• Analytics tools

These providers process data under their own privacy terms.

15. Changes to This Policy

We may update this Privacy Policy periodically.

Changes will be posted with an updated date.

16. Contact Information

Furrvi AI Inc.89 - 9845 Eastside Rd., Vernon BC

Email: support@furrvi.com